IDS are one of Australia's most-innovative scale-ups, offering innovative property data solutions to the government and private sector.
It was our job to translate a highly-technical product portfolio into an online experience that funnels very different user-types to a vast array of desired outcomes, including product demonstration, product use, and fee-for-service enquiry.
Working within the strict rules regarding the sales process to a key target market, we helped IDS craft an inbound lead-generating digital marketing solution that provided IDS with the opportunity to promote their products and services during an international conference in 2019.
The solution that we delivered was a digital lead-gen asset that was synchronised with the IDS keynote, and leveraged a small window of opportunity to maximise inbound leads, resulting in a highly successful conference for IDS.
Our design-centric approach enabled IDS to soften its technology-heavy product suite and instead engage its customers on a needs-based level.
Through digital journey design, the IDS website now engages the right customers in the right way for the desired outcomes.
IDS brings a lot of new technology to its customers, meaning that the digital experience needs to educate as it engages.