The 2020 Australian Energy Retailer Brand Consideration Report

In June 2020, Tiny CX and Freeform Strategy asked the Australian public how satisfied they are with their current energy retailer, what their consideration drivers are when choosing their energy retailer, and what tempts them to switch energy providers.

The insights within reveal the opportunities for innovation and disruption to the energy retailer market and some practical takeaways that energy retailers can use to optimise the value of their brand and Customer Experience beyond 2020.

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A collaboration with Freeform Strategy

Tiny CX and Freeform Strategy combine our powers in robust research, strategy prowess, and actionable insights to deliver a new kind of Brand Health Tracker.

Tiny CX

Data-powered strategy that drives impact & action.

Freeform Strategy

One of Australia's most-respected boutique research brands.


Our technology partner for research & CX operationalisation.

About our Brand Health Trackers

We love research, but not for the reasons you'd expect. Sure, tables and charts are pretty, but they're not useful unless they're prompting action. That's what we do, we know how to find the insights that are going to move the needle for your brand.

We combine research with strategy and design thinking to ensure that the numbers on the page turn into more sales, less churn, stronger brands, better products, and more effective campaigns.

What we do

Market Segmentation

We've created robust segmentation strategies for some of Australia's biggest companies.

Brand Health Trackers

We create highly-actionable Brand Health Trackers that include CX tracking to increase brand equity.

Design & Strategy Sprints

Insight becomes action through design & strategy sprints that build new products, brands, websites, campaigns, and business plans.

Brands we've worked with

Our Research Services

Data-Driven SegmentationCustomer InsightsCX & Brand Tracking
Understand who your valuable customers are.Understand your customers' perspective.Monitor & optimise the strength of your brand.
Marketing StrategyAttract & retain more customers
New Product DevelopmentCatalyse your innovation
Experience StrategyIncrease the value of your customers
Operational ManagementWhat is the "Uber star rating" of your business?

What our clients have to say

The results from this invaluable piece of work helped inform one of the three pillars of our digital content strategy and was the motivation behind our three-part video series, Belong Anyway, which explores three different communities that are not constrained by location but by the many other factors important to people in 2020

Holly Jain - Bendigo Bank

Tiny CX worked with ASRC Cleaning to facilitate the optimisation of our Customer Experience. Over a three-month period, Tiny CX provided us with not only insights and practical strategic guidance, but also transformed the way that our team works thanks to their collaborative working model. Our team now has the guidance, resources, and capability to continue our CX optimisation journey, and I can honestly say that this engagement was the best engagement I have been involved with during my time at the ASRC.

Steve Betinsky - Director, Social Enterprises at ASRC

Want to up your brand game?

We bring a refreshing approach to brand and CX tracking that is actionable and insightful. We do not deliver tables and charts, we deliver data-informed insights and recommendations to help you make your brand stronger.