Customer Experience Insights | Customer Experience Strategy
Banco property group engaged Tiny CX for their ambitious East Brunswick Village project, a 3.1 hectare village comprising of over 600 dwellings across seven buildings.
Our task was to identify how EBV can maintain a sense of community and livability amongst such a dense population. The research informed building design and has led to some highly innovative social, environmental and cultural sustainability additions to the project, such as a rooftop apiary, private cinema, tool shed, community spaces, and recreational amenities.
The resulting project has been nothing short of a huge success, with sold out stages based on the key insight that "community is not defined by bricks and mortar but by shared experiences".
Identifying how to make EBV the #1 preference for home-buyers looking to buy in inner-north and outer-north Melbourne.
Applying the insights to inform the strategic decisions behind the buildings, the amenities, and the go-to-market strategy.