Banco property group engaged Tiny CX for their ambitious East Brunswick Village project, a 3.1 hectare village comprising of over 600 dwellings across seven buildings.

Our task was to identify how EBV can maintain a sense of community and livability amongst such a dense population. The research informed building design and has led to some highly innovative social, environmental and cultural sustainability additions to the project, such as a rooftop apiary, private cinema, tool shed, community spaces, and recreational amenities.

The resulting project has been nothing short of a huge success, with sold out stages based on the key insight that "community is not defined by bricks and mortar but by shared experiences".

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Outcomes

Customer Insights

Identifying how to make EBV the #1 preference for home-buyers looking to buy in inner-north and outer-north Melbourne.

CX Strategy

Applying the insights to inform the strategic decisions behind the buildings, the amenities, and the go-to-market strategy.