Tiny CX Blog

Customer Experience

How CX helped a luggage startup glide into product-market fit

Published by Tom Uhlhorn on
When I first met Adrian Stone, I knew him as an angel investor, and was curious as to what our engagement with his investment fund was going to look like. When he told me that he wanted to talk about his upcoming luggage venture, I became even more intrigued: "CX" and "hardware&quo... Read More

Why "economic distinctions" are important

Published by Tom Uhlhorn on
Why "economic distinctions" are important
Why "economic distinctions" are importantI first read the term "economic distinction" when I read an oft-quoted article by me, "Welcome to the experience economy" by Joe Pine and James Gil... Read More

Grocery CX: Coles versus Woolworths

Published by Tom Uhlhorn on
Grocery CX: Coles versus Woolworths
The world of grocery CX: Coles versus WoolworthsOnce upon a time they were commoditising their own industry, now grocery giants Coles and Woolworths are moving towards more meaningful differentiation by delivering genuine experiences for Aussie customers. But is there ... Read More