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How CX helped a luggage startup glide into product-market fit

Published by Tom Uhlhorn on
When I first met Adrian Stone, I knew him as an angel investor, and was curious as to what our engagement with his investment fund was going to look like. When he told me that he wanted to talk about his upcoming luggage venture, I became even more intrigued: "CX" and "hardware&quo... Read More

Bringing CX into the boardroom

Published by Tom Uhlhorn on
Bringing CX into the boardroom
The impact that a board of directors can have on a company’s Customer Experience (CX) strategy is significant, yet 70 per cent of boards reportedly ... Read More

Report: How to measure CX

Published by Tom Uhlhorn on
Report: How to measure CX
In my research into a methodology for measuring product-market fit, I inadvertently discovered a technique that is incredibly useful for measuring how much value your brand/offering brings to your customer. The Customer Value Indicator (CVI), identified in the ... Read More

Why "economic distinctions" are important

Published by Tom Uhlhorn on
Why "economic distinctions" are important
Why "economic distinctions" are importantI first read the term "economic distinction" when I read an oft-quoted article by me, "Welcome to the experience economy" by Joe Pine and James Gil... Read More
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