Tiny CX Blog

This email was sent on the 6th April, 2020, to all Tiny CX subscribers:The Machine Stops.Last year, I read a short story by E.M. Forster titled, "The Machine Stops", because I was inspired to read it after reading Oliver Sacks' essay, "The... Read More

When I first met Adrian Stone, I knew him as an angel investor, and was curious as to what our engagement with his investment fund was going to look like. When he told me that he wanted to talk about his upcoming luggage venture, I became even more intrigued: "CX" and "hardware&quo... Read More

The impact that a board of directors can have on a company’s Customer Experience (CX) strategy is significant, yet 70 per cent of boards reportedly ... Read More

The.Goal.Of.Business.Is.To.Stand.Out.,.Not.Fit.In.... Read More

In my research into a methodology for measuring product-market fit, I inadvertently discovered a technique that is incredibly useful for measuring how much value your brand/offering brings to your customer. The Customer Value Indicator (CVI), identified in the ... Read More